3D's: The Changing Rooms

The changing rooms have also been designed in order to accommodate all individuals without division as set out in social design theory. The individual cubicles still provide privacy and are separated within the space by a drywall division, allowing fittings and consultations to happen separately. Also, in accordance with social design, the consultation table has been designed in such a way as to provide a variety of uses as needed by the user. The desk can either be used in a traditional dining way, or the front seating area can be used as either a waiting area, informal meeting area or as display of models, samples or similar.

Most materials in the space lend themselves to sustainability as well, with similar recycled Baltic pine and ‘Plasticiet’ being used. The repetitive use of materials also relates to retail design theory and creating a strong brand identity through repetition, using the branding principle of attraction to allow customers to identify and recognise a space and brand. 


The concept is brought into the space through the juxtaposition of organic and linear or structural elements, as well as the Fibonacci sequenced circular pattern of the sunflower centre present on the floor, as seen in figure 3 and 4. The circular pattern is also used synonymously with the fashion design department and therefore appears in the changing room area. The petals of the sunflower also inspired the geometric petal-formed mirror, creating the juxtaposition between structural and organic, as well as the integration of the golden ratio through the mirror lengths.